PErfect for DTC Brands Who are...
Your CAC keeps climbing, and profitability is shrinking. Optimize your media buying, targeting, and creative to lower costs and improve ROAS.
You've scaled to a certain point, but growth has plateaued. Unlock the strategies needed to push past revenue ceilings and scale profitably.
Your ads used to perform, but now they’re losing impact. Learn how to refresh your creative strategy and sustain high-converting campaigns.
You’ve tried various tactics, but you need a data-driven approach that integrates performance creative and media buying for long-term scale.
Services
Profitable growth starts with the right strategy. We combine data-driven media buying, high-impact creative, and conversion optimization to help DTC brands scale efficiently.
Paid Social
Maximize revenue with data-driven ad campaigns across Facebook, Instagram, TikTok, and Pinterest.
Paid Search
Capture high-intent buyers and drive conversions through optimized Google and YouTube ads.
Performance Creative
Develop high-converting ad creatives that stop the scroll and drive profitable customer acquisition.
Landing Pages
Build conversion-optimized landing pages that turn traffic into paying customers.
Email/SMS
Increase retention and lifetime value with automated, personalized messaging that nurtures customers.
CRO & Customer Journey
Optimize your website and ad funnels to remove friction, improve UX, and maximize conversions.
What to Expect during your audit
Get a data-driven breakdown of your ad performance and a step-by-step plan to optimize your paid growth strategy for scalable, profitable results.
Step 1: Provide View-Only Access
To get started, you’ll give us view-only access to your ad accounts and email marketing platform. This allows us to analyze your current media buying strategy, creative performance, and retention efforts without making any changes
Step 2: In-Depth Performance Review
Over the next few days, we conduct a comprehensive audit of your paid social, paid search, and creative. Our focus is on identifying inefficiencies, uncovering hidden opportunities, and optimizing your ad spend to drive profitable, scalable growth.
Step 3: Strategy Call to Review Your Plan
One week later, we’ll schedule a strategy call to walk you through our findings and recommendations. We’ll break down key insights, actionable steps to optimize your paid growth strategy, and next steps to help you implement changes that improve efficiency, lower acquisition costs, and drive sustainable growth.
Meet Stephen
Stephen Lavender is a freelance growth marketer and the Director of Paid Growth at 2Point Agency, where he specializes in helping 7, 8, and 9-figure brands scale profitably through engaging performance creative and data-driven media buying strategies. With a keen focus on building high-converting landing pages and optimizing customer journeys, he ensures that every touchpoint, from ad clicks to checkout, drives measurable results.
Having bootstrapped his own company to mid-seven figures, Stephen now partners with brands to achieve sustainable growth. He has worked with companies like French Market Lanterns, Cudaway, Nemah, and Mavwicks Fragrance, delivering transformative results such as a 63.6% increase in Purchase ROAS, a 47.92% decrease in cost per purchase, and a 36.9% increase in outbound click-through rate, all within the first month of working with French Market Lanterns. His creative-first approach to media buying has consistently driven impactful results, helping brands break through growth barriers and improve overall marketing efficiency.
As a Meta Certified Media Buyer, Stephen blends technical expertise with a deep understanding of consumer psychology to craft high-performing campaigns. He is passionate about strategizing, analyzing projections, and refining performance metrics, thriving on the art and science of what makes an ad truly effective. His experience at 2Point Agency has further sharpened his ability to scale brands efficiently, combining advanced media buying techniques with data-driven creative execution to maximize return on ad spend.
Actionable insights.
Zero fluff.
You will be prompted to share view only access to your channels and to pick a meeting time to review your audit results.
"Sometimes, it takes an outside perspective to spot the blind spots in your marketing. I’d love the opportunity to take a deep dive into your brand and help unlock new growth. By being here, you’re already ahead of the countless others who never take the leap to start their own business—let’s make sure that leap pays off."